(NFC) has barely been off my radar when writing about mobile and telecoms for the past year. Only one mobile operator - Orange - is currently carrying the service, which allows customers to pay for items or access extra content from ads and cash termianls by swiping their mobiles in the UK. Vodafone is still running field trials and O2 has changed its projection for the launch of the mobile wallet from “the second half of the year” to “the final quarter. here is no other service currently looking close to being available over here, operators, handset manufacturers and technology companies such as Google are all driving the ambition to have a contactless Olympics. TV commentators have pointed out that 2012 is just too late to launch YouView, when consumers are willing to pay for their rivals’ services now - and their rivals have time to keep on adapting to the marketplace. NFC and specifically the UK’s joint venture. When it comes to mobile payment, there are other options available and, importantly, some of these options are already available or due to launch in the coming Blog credit: marketingWeek.