BlackBerry Mobile Phones are used in order to a newer and superior device may find they are becoming more tempted. Heather McLean, co-founder said Research in Motion (RIM) – which manufactures BlackBerry phones – has taken a "strong step in the right direction" with its latest releases. The firm has already lost significant market share and revenue to its competitors, who are faster to innovate and frankly, have better ideas. RIM needs a big injection of cool. The expert warned that this is no guarantee of success, as the company has spent some time failing to live up to the standards set by its rivals. Should it continue in the right direction, it may become a good option for those looking for a new mobile phone. Blog Credit: Mazuma mobile